I love helping brands create meaningful interactions with people and building systems that allow creative teams to thrive. I’m passionate about crafting memorable brand experiences where I can bring energy, structure, and a people-first mindset to everything I do. I’ve done it all from managing rebrands and campaigns to co-founding community groups to building relationships with brands and people.

I recently completed my first half Ironman while co-leading a growing run club in Amsterdam and working on launching a women’s triathlon community. Through the run club, I’ve worked with global brands like Puma, ASICS, On Running, and more—building strong relationships and delivering community-led partnerships. These community projects reflect my passion for movement, connection, and people.

With a foundation in design and brand strategy, I bring creative instinct to every project—contributing not only to planning and coordination but also to ideas, concepts, and output. I love helping brands create moments that are bold, human, and unforgettable.

Let’s build not just visuals, but experiences that connect and inspire.